Alex Cleary
digital.design@gmail.com
647.261.7449
Toronto, Ontario


"Alex Cleary is a New Media designer residing in the Greater Toronto Area. He has worked at various agencies and design studios in Toronto over the last five years including: Search Engine Advertising and Design, American Express Canada, Wunderman Advertising, MacLaren McCann, FCBi, and Rogers. His roles at these agencies and companies have varied from web banner development, super-comp development, web design, front end programming, and flash animation. Alex is capable of coding in CSS/HTML, and Actionscript and has a working knowledge of PHP, DHTML, mySQL.

Alex was a recipient of the 2007 Ted Rogers Award for Innovation in the category of Online Audience Development for Sweetspot.ca contest site."

- Art/Creative Direction
- E-blasts
- Websites, microsites (HTML/CSS)
- Contest Sites
- Banners (Gif, Flash)
- Google Analytics
- Flash Video
Project: Tazo Tea Contest
Client: Starbucks
Agency: Rogers
Role: Designer
Status:Active Active January | Visit

Contest-Microsite for Starbuck's Tazo Tea. Includes the usual splash, contest page along with a product page, and Tell-A-Friend Option. Site follows the starbucks style guide for Tazo tea, and resembles the print piece that was designed for the contest.
Project: Burt's Bees Natural Contest
Client: Burt's Bees, CityLine
Agency: Rogers
Role: Designer
Status:Active Active | Visit

Created a contstest for Burt's Bees that allows users to learn more about the products, then enter the contest to win a prize. Site follows the look and feel of the Burt's Bees corporate site.
Project: Renovation Blitz
Client: The Home Depot/ Breakfast Television
Agency: Rogers
Role: Designer
Status:Active Active | Visit

Created the look and feel for this contest/microsite. Site allows users to enter a contest, watch home improvement videos, and read home improvement tips. Look and feel matches The Home Depot requirements.
Project: Toronto Tourism Contest
Client: Toronto Tourism
Agency: Rogers
Role: Design/Form Coding
Status: Active | Visit

Design/Refresh of the Tourism Toronto & Cityline Contest. Assets provided by outside agency. Update contest with new assets, build form.
Project: Leadership Forum
Client: Canadian Business
Agency: Rogers
Role: Design/Coding
Status: Active | Visit

Event site with speaker profiles, and the option to buy tickets. Site was coded in CSS/HTML. This site was created based on previous versions, so the look and feel is similar to previous years. My task was to give a refresh and build.
Project: IBM Innovation
Client: IBM
Agency: Rogers
Role: Image Production, Video Analytics
Status: Active | Visit

My task on this project was split into two: image preperation for approximately 10 articles on three sites (Macleans, Canadian Business, and L'Actualite), and developing the video player for each series. The image preperation is the boring part, but the video player is a bit more interesting. The video player uses actionscript and google analytics to track how may times the video has been played, stoped. The page itself also uses google anayltics to track which items on the page have been clicked on, which I also set up.
Project: You May Think You Know Las Vegas
Client: Las Vegas Tourism
Agency: Rogers
Role: Design, Coding, Flash
Status: Active | Visit

3 page microsite -- landing page, contest page, interactive map -- look and feel to follow print assets. Interactive map lets you click on icons to find out information about location. Form page also includes a tell a friend option. Responsible for code and design.
Project: TeenFlare Site
Client: Teenflare
Agency: Rogers
Role: Web Designer
Status: Active | Visit

I developed the design based on the Flare magazine art-directors feedback, producing a site that appeals to a younger audience. It has been designed so that the Teenflare producers can make easy and quick updates to the content. This is one of the bigger site designs I have done recenlty.
Project: Family Happens
Client: Swiss Chalet/Today's Parent
Agency: Rogers
Role: Web Designer
Status: Active | Visit

Design was to resemble the swiss corporate site. I layed out the initial home page design; giving the look and feel, then handed this off to another designer to complete the remaining interior pages. Coding was completed by an outside vendor.
Project: Citytv New Years
Client: Citytv
Agency: Rogers
Role: Design
Status: Active | Visit

A one-pager for the Citytv New Years bash. The creative was basically started from scratch working with the logo that was provided I created a design that had a glam feel.

Jan 2007 - Present
Interactive Designer
Rogers Digital Media | Toronto

May 2006 - Jan 2007
Freelance Designer (Represented by Creative Niche)
Agency work at:
Wunderman Advertising | Toronto
FCBi | Toronto
Rogers | Toronto

Sept 2004 - Sept 2005
Web Designer
Search Engine Advertising and Design | Toronto

June 2006 - Sept 2006
Intern Production Artist
MacLaren McCann | Toronto

June 2004 - Aug 2004
Intern Interactive Designer
American Express Canada | Toronto

Dip. New Media Design (w/Honours)
Centre for Creative Communications | Toronto
Focus: Web Design, Sound Design, Project Management
Internship: American Express Canada

B.A. Visual Arts
York University | Toronto
Major: Visual Arts -- Minor: Art History
Studio Work: Interactive Design, Photography, Drawing

B.Ed. Primary Jr Education (w/Honours)
Lakehead University | Thunder Bay
Focus: Classroom Management, Curriculum Development, Assesment Strategies
American Express
Amourall
BDC
Breakfast Television
Buzz Agent
BP
ByPeterandPauls.com
Canadian Parent
Canadian Business
CBI Keystone
Chatelaine
CityTv
Coty
Cooperators
Clarins
Coppertone
Crest
Desjardins
DFC
Egg Farmers of Canada
Electrolux
Ferrero Rocher
Flare
Finnesse
Ford
Glow Magazine
GM
Hellmanns
HGTV
HSBC
Homesense
Iams
IBM
Ikea
Intel
Kraft
Kleenex
Las Vegas Tourism
Lou Lou
L’Oreal
Mazda
Macleans
Mobil
Nestle
Panasonic
Profit Magazine
Protilife
Revlon
Rogers
Schick
Scotts Eco Sense
Sick Kids Hospital
Sobeys/IGA
Sony
Sweetspot.ca
Swiss Chalet
Teen Flare
TetraPak
TodaysParent
Toronto Tourism
Tourism BC
Tourism Ontario
Vaughan Mills Mall
Vichy